Meeting for Online Presence for Estate Planning Attorneys

Contact Us

This field is for validation purposes and should be left unchanged.

Legal Paid Ads Services

Generating leads is the top goal for many of our clients. From building overall caseloads to being hyper-focused on cases like probate or estate planning, our team at Alerio has experience driving cases to build revenue for your firm. Although the end goal of building cases is top of mind, there are many different paid ad avenues we utilize to achieve your firm’s goals.

Legal Paid Ad Strategies

Pay Per Click (SEM) strategies For Law Firms

Utilizing search engine pay-per-click platforms such as Google Ads and Microsoft Ads to drive leads is an ultra-competitive landscape. However, utilizing particular tactics such as Local Service Ads and campaign management strategies has proven to cut down on costs and drive case leads immediately as one of the most low-funnel marketing tactics available.

Social Media Ads For Lawyers

Advertising on social media platforms like Facebook, Instagram, or TikToc can be much more cost-efficient than Seach Engine Marketing (SEM) strategies and have campaign creatives such as lead generation forms directly in the platforms. However, campaigns on social channels tend to be a bit higher in the marketing funnel if no additional data is supplemented with the platforms like website visitors. Although lead generation for your firm is of the utmost importance, a supplemental budget on social media platforms is recommended to increase visibility, and market share, and to keep potential clients in your marketing funnel.

Display Ads & Contextual Ads For Law Firms

The utilization of display banners and contextual ads is primarily a brand awareness and market share tactic. Although targeting users based on their interaction with your website or brand can result in a consultation booked, we typically advise firms to track display ad performance with indicators such as unique impressions, reach, and clicks.

Video Ads For Legal Services

Similar to display ads, videos are another great cost-effective avenue to expand market share and brand awareness. Video can be utilized throughout social channels and on various platforms, however, YouTube Ads and OTT ads for lawyers have proven to be a more cost-efficient tactic than traditional advertisements like radio or TV.

Lead Generation For Law Firms

If your firm needs an injection of cases, Alerio has solutions to reach your goals. From paid ads to working directly with lead purchasing platforms, we have experience building customized strategies to build revenue for your firm. Contact our team today for a free marketing audit, or to request a consultation.


Browse our clients frequently asked questions about our services. Transparency is important to us, so if you have any additional questions, please don’t hesitate to reach out.

  • Where Does Alerio Service Clients?

    The Alerio team has been servicing legal clients throughout the United States for over 10 years.

  • What Services Does Alerio Provide?

    Digital marketing is our expertise. We have extensive experience in the following tactics.

    • Website Design & Development
    • Content Marketing
    • Email Marketing
    • Paid Ads Management
    • Lead Generation
    • Social Media Management
    • SEO Services
    • And More….
  • How Does Billing Work?

    Alerio works at a set hourly rate per retainer each month depending on the custom marketing strategy in place or website project at hand.