Legal Paid Ads Services
Generating leads is the top goal for many of our clients. From building overall caseloads to being hyper-focused on cases like probate or estate planning, our team at Alerio has experience driving cases to build revenue for your firm. Although the end goal of building cases is top of mind, there are many different paid ad avenues we utilize to achieve your firm’s goals.
Legal Paid Ad Strategies
Pay Per Click (SEM) strategies For Law Firms
Utilizing search engine pay-per-click platforms such as Google Ads and Microsoft Ads to drive leads is an ultra-competitive landscape. However, utilizing particular tactics such as Local Service Ads and campaign management strategies has proven to cut down on costs and drive case leads immediately as one of the most low-funnel marketing tactics available.
Social Media Ads For Lawyers
Advertising on social media platforms like Facebook, Instagram, or TikToc can be much more cost-efficient than Seach Engine Marketing (SEM) strategies and have campaign creatives such as lead generation forms directly in the platforms. However, campaigns on social channels tend to be a bit higher in the marketing funnel if no additional data is supplemented with the platforms like website visitors. Although lead generation for your firm is of the utmost importance, a supplemental budget on social media platforms is recommended to increase visibility, and market share, and to keep potential clients in your marketing funnel.
Display Ads & Contextual Ads For Law Firms
The utilization of display banners and contextual ads is primarily a brand awareness and market share tactic. Although targeting users based on their interaction with your website or brand can result in a consultation booked, we typically advise firms to track display ad performance with indicators such as unique impressions, reach, and clicks.
Video Ads For Legal Services
Similar to display ads, videos are another great cost-effective avenue to expand market share and brand awareness. Video can be utilized throughout social channels and on various platforms, however, YouTube Ads and OTT ads for lawyers have proven to be a more cost-efficient tactic than traditional advertisements like radio or TV.
Lead Generation For Law Firms
If your firm needs an injection of cases, Alerio has solutions to reach your goals. From paid ads to working directly with lead purchasing platforms, we have experience building customized strategies to build revenue for your firm. Contact our team today for a free marketing audit, or to request a consultation.